Who We Are
Robert B. Heiman is the founder and developmental scientist for Holocuren. Over the past 40 years, Robert has been recognized by estheticians and dermatologists worldwide for his innovations in face and body care products that change the skin at a molecular level.
Robert's journey into natural body care was inspired in his early teens when he was diagnosed with vitiligo, an incurable skin pigmentation disorder made famous by Michael Jackson. In an attempt to prevent the loss of more pigment, Robert consulted with dermatologists, experts and was mentored in skin care formulations by Dr James Baker and Dr Abraham Menton, two renowned cosmetic association leaders and PhD biochemists.
Over his career, Robert launched his core enzyme theory and developed an approach called “aerobics of the skin”. His breakthrough formulations and enzyme vitamin protein complexes, personal philosophy and charisma lead him to be one of the most in demand speakers in the skin and personal care multibillion dollar industry.
During his struggle with stomach cancer, Robert began an inspired recovery that would spark his personal philosophy and Robert's book, "SAIOE, The Gift of Knowing" which focuses on inner senses, appreciation, inspiration, openness and our eternal essence. Utilizing this daily practice Robert sought a slower, more present pace and moved to Kauai to continue his new venture, Holocuren. Over an 8 year period, Lorraine Marshall was selected by Robert to assume the role as CEO, continuing the legacy and providing the spirit of SAIOE in products and services.
“When I started studying skin care, I was trying to reverse the effects of vitiligo so I formulate it for results, not profit. I resisted the industry norms and worked tirelessly for years to keep my fledgling skin care company open. Once I gained recognition in the beauty industry, illness triggered a reevaluation process for me. I changed fundamentally and moved from obsession and dogged determination into a more open, inspired way of living. Now I'm more tuned in to my essential inner knowing which positively affects my relationships, my life and my formulas. “. Robert B Heiman
Lorraine Marshall is the President of Holocuren and active in management, sales, marketing and product development. She has been instrumental in assisting Robert with all aspects of Holocuren and SAIOE. Most important to Lorraine is making the world a healthy, happy and beautiful place for as many people as possible.
