No one wants to snog someone who has a crusty labium superius oris (upper lip) and
labium inferius oris (lower lip); male or female. That’s why people love lip balm.
Most lip balms appear to soothe dry lips so we can once more smile with comfort and
confidence. However, if you knew the truth about lip products, you could almost be
excused for thinking that it’s an industry that by its very nature encourages the
continuation of the problem it purports to solve